SHOT Show

Environmental Design

SHOT Show is an American annual trade show for the shooting sports, hunting, outdoor recreation, and firearm manufacturing industries hosted in Las Vegas, Nevada. During my research, I noticed many themed trade shows and expo events do not advertise on larger scale signs due to sensitive subjects and difficulty in grasping information while traveling at fast speeds.

This project consists of creating graphic artwork in public spaces. I focus on creating marketing and advertising materials for billboards, city screens, and signs for the trade show. The purpose behind the idea is to develop a whole campaign using visual imagery and verbal contextual metaphors to create a quick but memorable experience.

For more information on the event, click here.

Tools: Adobe Illustrator and Adobe Photoshop

Disclaimer: The designer does not have any affiliation with SHOT Show. In addition, the designer does not own any rights to the name SHOT Show. All credits to SHOT Show.