Snap Inc.
GIF Animation & Augmented Reality (AR) Lens
Snap Inc. is a camera company and parent of Snapchat, one of the most used social media apps today. The Snap Philanthropy team connects communities through partnership, giving, and volunteering to create a social impact for everyone. Every year, Snap Philanthropy hosts World Kindness Day as a global day of service where the Snap Family come together and volunteers their time to give back to the communities through community beautification, care kits, environmental stewardship, food security, and more.
I was tasked to work on a Snapchat filter using my team’s digital assets to create a cohesive lens for the Snap Family to use on the day of their event.
To see more lenses, access my lens creator profile here.
Team: Daisy Gomez and Josefine Ash
My Roles: AR Designer
Tools: Lens Studio, Snapchat, Blender, Adobe Photoshop, Adobe Illustrator, and JavaScript
Disclaimer: The artist does not own any rights to the Snap logo. All credits go to the company. In addition, gif assets do not belong to the artist. All rights go to Josefine Ash.
Save the Date Invitation
Save the Date invitation is created in GIF format. The GIF was used to announce the date for World Kindness Day through email and message applications.
Demonstration on Snapchat
Many Snap team members from across the world used the filter to share with their friends, family, and coworkers to show their volunteering service on World Kindness Day.
Snapcode
To access this lens:
Download Snapchat:
Create an account with Snapchat.
If you already have an account, please sign in to your account.
When you launch the app, you will notice your front camera on. Double tap anywhere on the screen or tap the icon in the top right corner to flip to the back camera.
On the left, there is a snap code to scan. Point your back camera to the screen where the code is. Then, tap and hold to let Snapchat scan the code.
Wait a few seconds. The lens should automatically show up.
Enjoy the lens!